I’ve used Godaddy for years.  I was always amused by their efforts to make sure I never missed a single special offer, forcing me to find a tiny “Proceed” button in a different place on every page while avoiding the big “ADD ME” button, but at least when it came time to pay it was relatively easy, and they filled in the form for me with all my details. I went to register another site a couple of days ago butI kept being confronted by…Continue Reading “Godaddy’s unusable form costs them sales”

Everything that causes uncertainty or puzzlement for a web site visitor is going to reduce your site’s chance of persuading them to behave the way you want them to. Drop down menus are a classic case.  They were invented in the last century when usability and information access were ruled by the Two Click Rule. Every page in your site must be accessible  with only two mouse clicks Back in the last century pages with very little graphics and no Javascript would take 20 –…Continue Reading “Every time you write a drop down menu, somewhere in the world a kitten dies.”

When someone looks at a web site for the first time they will give it 3 seconds to answer the following: What sort of place is this? What have you got? What should I do? What do I do next? If they don’t get a satisfactory answer, they simply go back to Google and start again (Rule 2: Three assumptions you should make about web users) To test a  site yourself: A) On a smartphone Clear the cache Enter the URL Count three seconds Cover…Continue Reading “The 3 second rule”