Everything that causes uncertainty or puzzlement for a web site visitor is going to reduce your site’s chance of persuading them to behave the way you want them to. Drop down menus are a classic case.  They were invented in the last century when usability and information access were ruled by the Two Click Rule. Every page in your site must be accessible  with only two mouse clicks Back in the last century pages with very little graphics and no Javascript would take 20 –…Continue Reading “Every time you write a drop down menu, somewhere in the world a kitten dies.”