When someone looks at a web site for the first time they will give it 3 seconds to answer the following:
- What sort of place is this?
- What have you got? What should I do?
- What do I do next?
If they don’t get a satisfactory answer, they simply go back to Google and start again (Rule 2: Three assumptions you should make about web users)
To test a site yourself:
A) On a smartphone
- Clear the cache
- Enter the URL
- Count three seconds
- Cover the screen and answer the above questions
B) On a desktop
- Clear the cache
- Resize the window to 800px high
- Enter the URL
- Count 3 seconds
- Minimise the screen and answer the above questions